This course is designed for those with little or no working experience, yet seeking to engage themselves into business and marketing management studies prior to employment.

It will actively involve the students engaging in a reasonable demanding process of personal, interpersonal managerial development in order to get abreast with the study of real market behaviors and the concepts it employs within the strategies used.

Furthermore, It’s more of an intellectual excursion where Students are required to do research and assignment so as to assimilate the demanding business world; looking into the principles and methods employed by the marketer to generate sales and revenue in a very competitive environment; not disregarding the marketing strategies and techniques in order to gain market visibility through brand names.

It’s a vital course for students seeking to gain employment in the middle level management and subsequent career advancement in the area of sales and marketing promotions. As practical as it is, sales and marketing principles are taught and wealth of experience are gained during study times.